Traczyk
is a lifestyle specialist with extensive experience in luxury products,
hospitality, fashion and design, restaurants and retail, special events,
publishing and high-profile cultural institutions and attractions. Prior to
joining M. Silver, she was director of public relations for the Fortuna Realty
Group, a private real estate company and hotelier with holdings in various
cities across the United States. Traczyk’s previous agency positions
included Rubenstein Public Relations where she was a vice president leading
accounts such as the Cannes Film Festival, Robert F. Kennedy, Jr., media tour,
Trump Magazine and Halstead Real Estate. She was also a senior
publicist/special events director at Loving & Weintraub where she handled
special events for fashion clients such as Burberry, Coach, Brooks Brothers,
Cynthia Rowley and Alfred Dunhill and such iconic NYC institutions and
attractions including New York Botanical Gardens, Wildlife Conservation Society
and Whitney Museum’s annual celebrity “Brite Nite Whitney” event.
In
addition to her work experience, Traczyk has a strong international
orientation, having lived in Denmark, Greece, France, England, Saudi Arabia and
Korea. She is a graduate of the University of North Carolina with a
Bachelor of Arts Degree in Journalism and Mass Communications.
“Lori
possesses the strengths we are looking for in our senior management ranks,”
said Virginia M. Sheridan, president of M. Silver. “We are known for our
creative, results-oriented work and for the ability to advance the brand and
image goals of our clients. Lori’s experience in the luxury sector will
be a major asset to our own objective to remain at the top of the hospitality
industry and to diversify with more consumer products and lifestyle clients.
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