MSilver

M. Silver Associates’ Executes Highly Successful PR Campaign to Promote First Ever “Adoptapalooza” Event Held in Washington Square Park, NYC

 

Actor Zach Braff pets adoptable dog at Adoptapalooza in

Washington Square Park on May 22

 

On Saturday, May 22, dozens of adoptable dogs and cats took Washington Square by storm, winning the hearts of hundreds of animal loving New Yorkers eager to adopt, or just “dogle,” at the first annual Adoptapalooza. This exciting pet adoption event, orchestrated by M. Silver Associates for its client, the Mayor’s Alliance for NYC’s Animals, was a huge success as over 50 lucky doggies and kitties from Sean Casey Animal Rescue, Animal Care & Control of NYC and the Picasso Fund of the Mayor’s Alliance for NYC’s Animals, found new loving homes – making NYC one-step closer to their “no-kill” goal.

A number of celebs stopped by to show their love of animals including, actor Zach Braff, from the hit TV series “Scrubs;” Tinsley Mortimer, Manhattan socialite and star of CW’s “High Society;” LX-TV New York’s Maria Sansone, host of the weekly rescue segment, “Maria’s Pet Project;” Prince Lorenzo Borghese, a pet lover and founder of “Royal Treatment”-- a line of natural pet grooming products, who also starred on Season 9 of ABC’s hit show “The Bachelor;” Shallon Lester and Sarah "Klo" McLynn from MTV’s New Summer Show “Downtown Girls” (premieres June 1 at 11pm MTV) and indie-rock darlings, Care Bears on Fire.

Media highlights included: WNBC-TV/ LXTV Adoptapalooza segment with Tinsley Mortimer; an interview w/Jane Hoffman, president of the Mayor’s Alliance on WCBS-TV “News Saturday Morning;” and TV mentions on WNBC-TV “Saturday Today in New York,” WABC-TV “Eyewitness News 6:00PM” and WABC-TV “Eyewitness News This Morning.” Radio highlights include an interview w/Jane Hoffman on WINS-AM and WCBS-AM, as well as mentions on WWFS-FM. Print highlights include coverage in the New York Times, Time Out New York, am New York, and the New York Daily News, as well as over 90 additional hits in key online outlets including: www.DailyCandy.com, www.Gothamist.com, www.Style.com, www.Life.com, www.Examiner.com, www.NYDailyNews.com, www.JustJared.com, www.CNN.com, www.RadarOnline.com and many more!

It’s never too late to adopt or foster a pet, volunteer or donate to the Mayor’s Alliance for NYC’s Animals! Please visit: http://www.animalalliancenyc.org for information about how you can get involved!

Fan Adoptapalooza on Facebook at: http://www.facebook.com/home.php?ref=home#!/adoptapalooza?ref=ts

We love the incredibly talented and funny Bebe Neuwirth!

 

M. Silver was thrilled to have the always classy star Bebe Neuwirth, known for her roles on Cheers and Frasier and currently starring on the Broadway hit show, “The Addams Family”, accept our invitation to be part of the official opening celebration of Eventi, A Kimpton Hotel, Tuesday, June 8 in New York’s North Chelsea neighborhood.   Bebe helped Deputy Mayor Robert Lieber and top executives from Kimpton Hotels & Restaurants and the property’s ownership team  open the hotel with a special floral garland cutting ceremony on the new hotel’s spectacular fifth floor terrace on June 8, 2010.

The dedication ceremony paid tribute to the North Chelsea neighborhood, with a public Flower Market outside the hotel that brought together some of the most talented florists from New York's famous Flower Market district.   Homage to the neighborhood continued on Eventi’s fifth floor terrace, with a crowd-pleasing cultural performance including a ceremonial blessing from a Korean Buddhist nun of the Manhattan Chogyesa Temple and a traditional hour glass dance by the “little angels” of the Korean Traditional Performing Arts Association. 

Guests sipped floral infused cocktails and were invited on guided hotel tours with some LIVE surprises along the way including a Richard Simmons impersonator in the fitness center, a Joan Crawford impersonator in the boardroom and a video installation from artist Jennifer Steinkamp in the hotel’s Veranda suite. Tours also took a look at the hotel’s guest rooms and suites which showcased some of Kimpton’s signature amenities including a pet-friendly room featuring Peter the Poodle, a dog who is up for adoption from another client of M Silver, the NYC Mayors Alliance for Animals.

We wanted to share with you a photo of the ceremonial cutting of an intricate floral garland on the Eventi’s 5th Floor Terrace featuring Bebe with Kimpton Executives and NYC officials.

Hope to see you all soon at Eventi!