M. Silver Associates’ Executes Highly Successful PR Campaign to Promote First Ever “Adoptapalooza” Event Held in Washington Square Park, NYC

 

Actor Zach Braff pets adoptable dog at Adoptapalooza in

Washington Square Park on May 22

 

On Saturday, May 22, dozens of adoptable dogs and cats took Washington Square by storm, winning the hearts of hundreds of animal loving New Yorkers eager to adopt, or just “dogle,” at the first annual Adoptapalooza. This exciting pet adoption event, orchestrated by M. Silver Associates for its client, the Mayor’s Alliance for NYC’s Animals, was a huge success as over 50 lucky doggies and kitties from Sean Casey Animal Rescue, Animal Care & Control of NYC and the Picasso Fund of the Mayor’s Alliance for NYC’s Animals, found new loving homes – making NYC one-step closer to their “no-kill” goal.

A number of celebs stopped by to show their love of animals including, actor Zach Braff, from the hit TV series “Scrubs;” Tinsley Mortimer, Manhattan socialite and star of CW’s “High Society;” LX-TV New York’s Maria Sansone, host of the weekly rescue segment, “Maria’s Pet Project;” Prince Lorenzo Borghese, a pet lover and founder of “Royal Treatment”-- a line of natural pet grooming products, who also starred on Season 9 of ABC’s hit show “The Bachelor;” Shallon Lester and Sarah "Klo" McLynn from MTV’s New Summer Show “Downtown Girls” (premieres June 1 at 11pm MTV) and indie-rock darlings, Care Bears on Fire.

Media highlights included: WNBC-TV/ LXTV Adoptapalooza segment with Tinsley Mortimer; an interview w/Jane Hoffman, president of the Mayor’s Alliance on WCBS-TV “News Saturday Morning;” and TV mentions on WNBC-TV “Saturday Today in New York,” WABC-TV “Eyewitness News 6:00PM” and WABC-TV “Eyewitness News This Morning.” Radio highlights include an interview w/Jane Hoffman on WINS-AM and WCBS-AM, as well as mentions on WWFS-FM. Print highlights include coverage in the New York Times, Time Out New York, am New York, and the New York Daily News, as well as over 90 additional hits in key online outlets including: www.DailyCandy.com, www.Gothamist.com, www.Style.com, www.Life.com, www.Examiner.com, www.NYDailyNews.com, www.JustJared.com, www.CNN.com, www.RadarOnline.com and many more!

It’s never too late to adopt or foster a pet, volunteer or donate to the Mayor’s Alliance for NYC’s Animals! Please visit: http://www.animalalliancenyc.org for information about how you can get involved!

Fan Adoptapalooza on Facebook at: http://www.facebook.com/home.php?ref=home#!/adoptapalooza?ref=ts

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